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Website Usability Assessment
If your objective is to engage with your customers and potential customers, having the right balance of content and usability is essential. If you have an e-commerce website, this review highlights reasons many people may leave without buying.
How much hair will I lose?
Don't bug me - I'm ready to buy
Usability has been around for donkeys years - it is part of the research and development process for everything from household appliances to cars to mobile phones and flat pack furniture (okay, maybe not so much the flat pack furniture).
So why do so many websites drive us absolutely crazy?
Website usability can be costly - running into thousands of pounds for the set-up and running of extensive sessions that, in my opinion, are way over the top.
Usability has been around for donkeys years - it is part of the research and development process for everything from household appliances to cars to mobile phones and flat pack furniture (okay, maybe not so much the flat pack furniture).
So why do so many websites drive us absolutely crazy?
Website usability can be costly - running into thousands of pounds for the set-up and running of extensive sessions that, in my opinion, are way over the top.
The reason many top websites like Amazon, Play, etc., spend hundreds of thousands of dollars a year on usability testing (yes, that much - I know one guy who charges tens of thousands for a review and doesn't even include a written report!) and reviewing, is because it works... It makes a difference.... It helps to convert failing websites into performing websites... it takes websites with average visitor response into websites that actually help the company make money...
How To Do Your Own Usability Testing
Sit someone down and ask them to go and buy something from your website then leave them to it. Let them tell you what they thought of it. Better yet, wait for them to rant about it to their friends in the canteen (they may a little shy to tell the boss the website is crap).
Or, ask me to do it. I'll review it and get someone else to see how well they cope too.
Why You Need It
It's unlikely your very talented and creative website designer gave a single thought to 'usability' and, like most websites, it was never reviewed by a range of different people and was never given the green light for any other reason than it says what you want it to say and it looks good - to you. But, as hard as this may sound; it's not about you. It's not about how good the designer's portfolio looks. It's about your business... It's about finding new customers... isn't it?
It's unlikely your very talented and creative website designer gave a single thought to 'usability' and, like most websites, it was never reviewed by a range of different people and was never given the green light for any other reason than it says what you want it to say and it looks good - to you. But, as hard as this may sound; it's not about you. It's not about how good the designer's portfolio looks. It's about your business... It's about finding new customers... isn't it?
What You Get
Screen captures that highlight and demonstrate my time-line of achieving an objective on your website - along with a narrative of what I (and at least one other person) was thinking, what confused us and what made us pause for thought. A description of how easy or difficult various parts of your website are and the recommended changes based on our assessment.
Screen captures that highlight and demonstrate my time-line of achieving an objective on your website - along with a narrative of what I (and at least one other person) was thinking, what confused us and what made us pause for thought. A description of how easy or difficult various parts of your website are and the recommended changes based on our assessment.
Advantages
Making your website more user-friendly has nothing but positive impacts on your aims - keeping more people on your website longer and increasing the number of enquiries; sales and repeat sales. You get a minimum of 2 opinions from people who have no ulterior motives - not trying to win a new design contract or earn a pat on the back or your applause. The review WILL help make your website better!
Making your website more user-friendly has nothing but positive impacts on your aims - keeping more people on your website longer and increasing the number of enquiries; sales and repeat sales. You get a minimum of 2 opinions from people who have no ulterior motives - not trying to win a new design contract or earn a pat on the back or your applause. The review WILL help make your website better!
Order a Website Usability Assessment for £249
This assessment looks at up to 10 pages from your website or one complete process (ie: buying a product or booking a service). If you require a more in-depth Website Usability Review, looking at more pages, please call.
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When you’ve heard enough bull-crap and want to really make things happen... Please give me a shout.