Website Conversion Rate Calculator - Website Optimisation

The conversion rate calculator allows you to work out what your current conversion rate is and what it could be if you applied many of the 100s of website design guidelines that impact conversion rates.

Optimization Calculator Settings
Your currency:	$ (USD) £ (GBP) € (EUR)	Calculation period:	Week Month Quarter Year
Some Background Data to Work From [+/-] Show/Hide the tips This is important in order to calculate potential. Before you do this, perhaps it would be handy of you grab a sheet of paper and a pencil and work out some details. Average visitors: How many people visit your website in the period (week, month, etc)? Average number of sales: How many sales (or leads) do you get in the same period (on average)? Typical sale value: What is the 'average' value of each sale you make? For example; If you sell a total of 1,500 worth of goods between 20 customers, your 'typical sale value' would be 75. Cost of Traffic: What are you spending to get people (traffic/visitors) to your website? This should include all costs that are directly related to getting visitors to your website. For example; if your monthly expenses include 25.00 for hosting, 150.00 for SEO and 150.00 for PPC, your monthly total 'Cost of Traffic (your website visitors)' would be 325.00 (3,900 per year. 75.00 per week or 975.00 per quarter).
Average visitors in a week:		Average number of sales:
Average sale value ($):		Cost of traffic per month ($):
How You're Doing Right Now
Current conversion rate:	1.00%	Total value of sales:	$1,000.00
Costs as a % of revenue:	25.00%	Website revenue (sales - costs):	$750.00
Now you've seen your existing conversion rate, let's get serious...
How ambitious are you? Choose your target conversion rate:			-- 1% 2% 3% 4% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%
A summary will appear here when you have selected a higher 'target' conversion rate than your current conversion rate.

How Would The New Conversion Rate Impact Your Sales & Profits:
New conversion rate:	2.00%	Projected Sales* Per month:	$2,000.00
Costs as a % of revenue:	12.50%	Projected Website Revenue:	$1,750.00
Website Revenue Increased by: $1,000.00
New number of sales:	20	Website Revenue Increase By:	133.33%
Cost per visitor (unchanged):	$0.25	Previous Value of Visitor:	$1.00
Costs as % of sales, now just:	12.50%	New Value of Visitor:	$2.00

[-] Hide Advanced Details

What are conversions?
Your conversions may be subscriptions, enquiries, leads or, indeed, sales. If you generate enquiries or leads from your website, enter the average number of completed sales in 'Average Number of Sales' to get your conversion rate. If your site sells directly to your visitors, enter the total number of sales in 'Average Number of Sales'.

How does the conversion rate calculator work?
All calculations within the website conversion rate calculator are based on your existing data - (see the background data section) to establish your current conversion rate from your 'average' number of visitors and 'sales'. If you do not know the exact figures, you can enter approximate figures in order to get an idea of the potential growth you could expect should you make a few user-friendly changes to your website.

Return on Investment (ROI)
Calculating true ROI is more complex than this page is designed to do as it takes into account a great deal more data that we are using here. However, as this page is designed to determine the payback on your 'website' costs, you can get an idea of your website return on investment by simply following this calculation:
ROI = Gross Profit (divided by) Cost of Sales (multiplied by) 100

A small change on your website can make a dramatic impact on your sales!
The above is completely achievable with some tweaking of your website. Making just 1 or 2 changes to the website can have a dramatic impact on the number of conversions. Thinking of the hundreds of guidelines that have an influence on conversions, following just a few can be the difference that helps you reach your goal.

Order your website review and start working toward your target conversion rate
Find out today what changes you could be making to your website for a one time affordable fee. No subscription to anything, just go to www.koss.co.uk and order a website review today. Within 4 hours or less you can be well on your way to your goal of increasing your conversions.

See also: Conversion Rate Calculator Disclaimer | Website Reviews | Privacy