Usability Consultancy, Website Reviews, Website Optimisation

A simplified guide to developing a successful website using a detailed search engine optimisation strategy.

Firstly, you must understand the reason for having a website and what are your reasons?
Obviously you want to make sales. You want to get new sales enquiries from customers that have originated from the search engine. In order to achieve that, you need to search engines to list your website.
Just read that top little section again.

The aim of your Search Engine Optimisation is to generate sales.

To generate sales, you need targetted traffic (readers) from the search engines.
Therefore, you need Google, MSN and Yahoo etc, to list your website for your chosen keywords and phrases.

So we've established that the starting point to getting people to your website is the keywords and the key phrases. I don't think there was any surprises there.

So, one of the first things you need to do is ask yourself lots and lots of questions. You need to have a major brainstorming session to develop your full list of keywords and phrases.

This list must include her every single phrase, every single question, including jargon, including variations that people might use to find your product or service.

You get these phrases embedded in your website using the correct procedures and within a period of time, your website will start to rank as you would like in the search engines. The search engines, in return, send people to your website.

But where does your SEO begin?

You need a detailed plan of your website, a plan for the distribution of your keywords and a plan for the distribution and implementation of relevant content.

You also need a structure. Each of these pages on your website that will have the keywords and phrases need a navigational structure.

You need a fluent layout. Your website needs to have a layout that anybody can follow it needs to be easy to return to the homepage. The site navigation must be easy to follow not only for the reader but also for the search engines.

So it is crucial that you get the strategy and the layout of your website right, from the start.

The ultimate prize is the top spot on the search engines.

That is every website owners dream. Being in first, second or even third position on the main search engines is one of the main factors that will make your website successful.