Usability Consultancy, Website Reviews, Website Optimisation

Search Engine Optimisation or SEO is the ultimate way to drive targeted traffic to your website. Maximizing the benefits of a well optimised website will yield high earnings for you. However, optimising your site can come with a high price tag and will require a lot of time and effort – even if you know what you're doing.

 

But you can essentially get information on low cost SEO anywhere in the Internet. Unfortunately, not all of these helpful websites actually explain in detail how to setup an affordable search engine optimisation strategy. So here's a few tips that do explain what you could, and should, be doing.

 

Exchange Links

 

One low cost SEO method that not only is very important to your search engine rankings, but can can get you extremely good results is exchanging links with other web sites. Depending on the websites that you would like to exchange links with, in many cases, this could cost you nothing at all. All you need to do is find relevant sites to link to and from, contact the owner of the web site you want to have a link exchange with.

 

My advice is, if you want t website to link to yours, place a link to theirs first before you contact them, there is more chance of them reciprocating.

 

And, very important; in your email asking for the link, provide them with the code snippet that you'd like them to use for the link, that way you get to specify what words are actually used for the link.

 

Write Keyword Rich Content

 

The best search engine (Google) loves content. So give it lots of content to index on your website. Write lots of truly informative and keyword-rich articles to make your Internet business more visible and relevant to your market. You can either you write your own articles or you can get them from article directories (most article sites and authors allow you to reproduce articles on your website as long as you keep the resource box or the author's byline intact).

 

Avoid the temptation to fill your articles with keywords that readers would get bored of reading them – the SPAM element would be obvious and not earn you any new business. The readability and freshness of your articles can have a massive impact as to whether your writers will come back to your website and, ultimately do business with you, or not.

 

Catchy Domain Name

 

What better way to ensure your target visitors remember your website than with a very easy-to-remember domain name. Something short and sweet will prove to very invaluable. Of course, registering your domain name is not free (steer clear of freebies for business). But creativity is free – use it to your advantage.

 

Organise Your Site Navigation

 

To make your website visitors feel totally at ease, provide an easy navigation of your site. This will improve the flow of traffic within your website and temp people to stay longer, visit often and, hopefully, do business with you.

 

Low cost SEO is constantly evolving like all elements of information technology. There are many methods that can help you reach the top rankings of Google, MSN and Yahoo!. Hopefully you find some use from this and the other tips but if you realise that you don't have the time or knowledge to do it yourself, call us today for an instant quote for the services we can provide.