Usability Consultancy, Website Reviews, Website Optimisation

Search Engine Optimisation Article Archive

Over the years, countless articles have been written about maximising the exposure of your website. Most have been rewritten due to changes in the way the mainsearch engines operate. However there are a few articles that simply do not get outdated... Here are a few from the archives.

Proving Your SEO Works

Website Marketing (SEO) - Search Engine Optimisation Article Archive

Search Engine Optimisation Article Archive | Website Marketing (SEO) In all types of advertising and marketing (up until the Internet became mainstream) there were few clear ways to measure the effectiveness of an advertisement.

Tracking printed adverts via coupons with reference numbers that customers forgot to mention or sales staff forgot to ask for.
Putting a unique offer in a specific advert but, during the buzz of receiving an enquiry, sales staff forgot to record which advert the enquiry came from.
Using different phone numbers in each advert or publication but most people didn't record the number of calls on each number.
Trying 0800 numbers, 0845 and 0870 numbers but only looking at the year end figures to determine if they added to the bottom line.
Testing different adverts, usually on a rotational basis but, again, in the buzz of receiving an enquiry, combined with being busy, most people forget to analyse the data.

The data has always been there but not so simple to record and analyse, until now.

Last Updated (Monday, 27 April 2009 07:32)

Why Use Search Engine Optimisation

Website Marketing (SEO) - Search Engine Optimisation Article Archive

Search Engine Optimisation Article Archive | Website Marketing (SEO) E-commerce is a cut-throat business. You have to arm yourself with the proper know-how and tools to make your site standout above your competition. Each day, more and more sites are clambering to optimise their rankings in the top search engines and if you lose your position, you may just get left behind in the abyss filled with so many failed e-commerce sites.

Last Updated (Monday, 09 March 2009 16:08)

Why Paying For Your Traffic Is A Smart Move

Website Marketing (SEO) - Search Engine Optimisation Article Archive

The title "Why Paying For Your Traffic Is A Smart Move" may seem a bit of a contradiction to what I say in many other search engine related articles, and, perhaps I should call it "Why Paying For Your Traffic Is 'Sometimes' A Smart Move - but should not be the Be All And End All Of Your Internet Marketing" - there, now that's cleared up, on with the article...

Last Updated (Monday, 09 March 2009 15:27)

Simple Guide to an SEO Strategy

Website Marketing (SEO) - Search Engine Optimisation Article Archive

A simplified guide to developing a successful website using a detailed search engine optimisation strategy.

Firstly, you must understand the reason for having a website and what are your reasons?
Obviously you want to make sales. You want to get new sales enquiries from customers that have originated from the search engine. In order to achieve that, you need to search engines to list your website.

Last Updated (Tuesday, 10 February 2009 10:33)

Usability Consultancy, Website Reviews, Website Optimisation

Search Engine Optimisation Article Archive

Proving Your SEO Works

Why Use Search Engine Optimisation

Why Paying For Your Traffic Is A Smart Move

Simple Guide to an SEO Strategy

A simplified guide to developing a successful website using a detailed search engine optimisation strategy.

Website Reviews that give you clear, specific, easy to follow recommendations that will increase your search engine traffic, get 'better' targeted visitors and increase your website's conversion rate.