Usability Consultancy, Website Reviews, Website Optimisation

The true cost of developing a Search Engine Friendly website and promoting it using Search Engine Marketing is set to go through the roof.

As more and more top brands are finally getting on the SEO band-wagon, the competition for the top spots in the Search Engine Results Pages (SERPs) is becoming tougher – especially for the smaller website.

The majority of top brands already have many of the key elements that are essential for top rankings due to the relevancy of their website content and the overall size of their websites. In many cases, all they need to do is revamp their navigation, drop a lot of redirects, add some meta tags and a few headings here and there and they would fly up the SERPs, simply because they already have

• Established domains

• Established content

• A lot of content

• A lot of pages that are relevant to the searches

• Popularity

• Incoming links

• Online press publicity

• No SPAM

• Keywords and phrases used in their content

There's little they have to do to get top rankings and push all the smaller, less established, websites down the ranks.

The competition to regain top-spot becomes so much harder for the smaller business.

Top brands have big budgets and have staff who work full-time developing their marketing, including their online strategies. Compare this with most smaller businesses that are fighting the same battle with much shallower pockets and you can see the problem. As we all know, the more resources (cash) you throw at search engine marketing, website development, usability analysis and conversion rate optimisation, the more you get out of it – so what can you do?

It's David and Goliath / The Rematch

At a time when we're all trying to find ways to slash overheads and budgets, it may be time for a rethink.

I recently had a meeting with a company who spent 8.5% of their turnover last year on advertising and were aiming for 3% this year until they saw some 'big players' creeping up to the top of Google for their most profitable key phrases. One of the big players in the same market is reportedly spending £100,000 on Google alone, plus the same on a big yellow directory. These figures are simply overwhelming for the small business and many are worried. If the top positions are lost to the deep pocketed 'top brands', how can a small business, with a small website, compete?

Get The Right SEO Expert Working For You

Several website marketing consultants are predicting SEO prices to double over the next year as the challenges facing them and their clients pile up – it is going to take a massive amount of work to get or keep a top search engine position.

Price increases are not, yet, the aim of Koss UK. The objective here is to do everything we can to get and keep all clients to the top of the search engines and develop websites with a high conversion rate, thus, ensuring your profit will increase, enabling you to fight the good fight when you see the challenge getting harder.

Right now you must do everything that can be done to start defending against very strong and powerful competition.

Avoid the potential impact of SEO price increases on your business by getting ahead of the game today. Lock in a monthly fee that fits your budget by contacting Koss UK today and start competing for top rankings and high conversion rates.