Usability Consultancy, Website Reviews, Website Optimisation

Is Cheap SEO the answer? No.

We all know the saying "you get what you pay for" and with search engine optimisation, the saying is completely true.

Imagine, if you will, the difference between:

Cheap Printed Adverts and More Expensive Adverts.

• If you were to buy a small classified advert in the back pages of your local newspaper, perhaps the "Local Trades" section where you would expect to find all your gardeners, decorators, plumbers etc., and you were selling high value products like houses, cars, or replacement windows, you would not expect to get many (if any) enquiries. Why is that?
  Simple answer is that people looking for high value products do not expect a high quality builder or their local luxury car dealer to be advertising in the small ads and if they found a Luxury House Builder in the 'Local Trades' section they'd assume it was actually a small builder who couldn't take on such a project.

People make assumptions, based on your advert.

Take a Yellow Pages advert, Half-Page Display Advert vs a Bold Boxed Ad.

• If you are selling a low-cost product or service and the majority of your customers look for a low-price, then in some cases the smaller advert will generate assumptions that you are 'affordable' (that's another way of saying cheap), compared to the several display adverts on the same page that would suggest they might be more expensive. Very true.... but
• Anyone looking beyond price - which most people do, will look for what appears to be a company they can rely on. A company that appears to have been around a long time and is big enough to backup all the product and service offers. This 'confidence building' is only achievable through a bigger advert.
• Bottom line: The bigger the advert, the more calls you will get. In addition; the better value each call will be!

Think of a 'cheap radio advert'...

• It's cheap because it is played at 3am to 5am when nobody is listening! Simple fact.

Cheap Search Engine Optimisation

In many ways, cheap SEO is the same as all the above and is, essentially, a waste of money.

• Cheap SEO might improve the overall performance of your website in Google, MSN and Yahoo but, will it improve it's performance enough to actually generate profitable results for your business? That is less likely.
• It doesn't take a massive amount of SEO to move a website from position 40 to position 20. A few tweaks here and there will achieve that for you and our free SEO tips will give you enough ideas to do that.
• The difference between top 20 and top 10 rankings is collossal. 100% of searchers see the top of page 1 but less than half see the top of page 2 and even fewer see the bottom of page 2. The top of page 3 isn't worth thinking about because very few people go that far.

If you are not on the first page of Google, not in the Top 10 Rankings, your efforts are largely in vain. You will not drive hoards of new customers to your web site. You will get a trickle of traffic. Is that what you want? Or, do you want to dominate the search engines and start pulling in hundreds, if not thousands of targeted visitors?

And let's not forget, cheap search engine optimisation may get your web site found by people scanning page 2 and 3 of the search engines but cheap SEO Services will not take into account all the other factors that are essential to having a successful website.

Successful internet marketing is much more than SEO.