Here's the Koss UK SEO Guarantee

I guarantee that the work I agree to do on your behalf will be carried out using proven, highly practical, creative, and useful methods in order to implement specific changes to your website.

Updates and Amendments::
These changes are - based on historical analysis, experience and knowledge of the requirements of the search engines - extremely likely to result in higher rankings and more traffic.

If these changes are processed correctly - based on legitimate methods, SE guidelines and recommendations - most, if not all, of your website pages will see a search engine ranking performance improvement and an increase in traffic.

The Top 10 Aim::
The aim is to get you a top 10 ranking on Google for all of your preferred key phrases. I would expect to achieve the desired position for your chosen search term within 3-6 months for established sites and 6-12 months for new sites (from the time of the optimised pages and content being added).

Reporting::
A report showing your website's rankings for your main key phrases will be emailed to you weekly to keep you informed of the site's performance in the search engines. The report will focus primarily on Google but will also indicate highest positions achieved on Yahoo! and MSN.

What Google Says Goes::
It is not reasonable or possible to give a 100% guarantee that any search phrase will gain the number 1 position on any search engine, is it also impossible for Koss UK to quantify the increased traffic or sales you should get as a result of an SEO campaign.

Pleasing Them Algorithmic Thingies::
The main search engines (Google, Yahoo! And MSN) change their ranking algorithms from time to time without notice; therefore no guarantee can be given as to how long your site will retain its current or achieved ranking which is why we only work on a contracted basis. This way I ensure that your website is correctly maintained and its rankings and competition monitored. Your competition are developing and optimising their websites just like I would be dong for you and I would be monitoring their performance and site changes too.

Money Back - Performance Related 'Guarantee'::
However, you have the assurances offered by my performance related SEO schemes: