Lincolnshire Website Design & Internet Marketing

If your business depends heavily on local newspaper advertising and regional glossy magazines, imaging how much you could save if you were in a position to knock all that expense on the head. . .

One Lincolnshire business has done just that, thanks to an impressive turnaround in 2009. Within a few months the company went from laying employees off, limited the remaining employees to a 4-day week and management taking a 20% pay cut to being back to a full strength workforce, all working at full pay and full hours.

And, we are still in a recession – or so the 'experts' say!

Spire Window Systems is not your typical double glazing company. They don't do heavy handed sales tactics like telesales, door to door, leaflet drops etc., and they are, without doubt, the most laid back company you'll find – never putting any pressure on customers either at the sales enquiry, or once quotes have been sent out.

However, they are in an enviable position. They don't need to use heavy-handed tactics. Reputation counts for 50%+ of their enquiries, meaning repeat customers and referrals provide the company with a massive portion of their revenue.

So why do they advertise at all?

Well, no-business can survive or grow without advertising. Why do you think that products and brand names that we use day in day out are advertised on TV and around the Internet? Most men use Gillette or Wilkinson Sword products but those are 2 of the most advertised brands in 'male oriented' markets. There are umpteen 'lady' products that women will use month after month, yet they are all over the commercial TV stations whenever we watch prime-time programmes.

Another example of 'must advertise' is mobile phone networks. There's only 3 or 4 main networks in the UK and you'd think that they will all get a decent following based on family and friends comments and what potential customers learn in the mobile phone shops – however – they all spend millions of pounds a year on TV, magazine and nationwide print ads. . .

Regardless of how well Spire Windows does with referrals and existing customers, the company still needs to advertise in order to secure the other 50% of their sales – thus, reaching the revenue they need.

Prior to spring 2009, Spire were consistently spending around £12,000 on newspaper advertising plus a few thousand pounds on the occasional glossy advert and a spot of radio advertising now and then.

But, with a new website and new high rankings in the search engines, Spire Windows' website is now getting several times the traffic it was getting in 2008 and, subsequently, the number of enquiries has reached a level that enables the company to slash all other advertising costs – and shave a wad off the advertising budget.

Expenses are slashed. The sales diary is full. The company is thriving.

Contrary to what the media would have us all expect during a 'recession', all is looking extremely positive at Spire Window Systems.