Usability Consultancy, Website Reviews, Website Optimisation

Using an existing clients website, I opted for a listing in a so-called highly ranked directory that supplied directory feeds to multiple “top-ranked and extremely popular” directories online. The numbers (of monthly searches) that the salesperson was insisting they received every month for specific key phrases sound extremely promising. The cost of membership of that directory was just short of £100. So I suggested “we'd” give it a go.

This experience is about an SEO company, who offered to provide an in-depth website review, analysis and recommendations.

• This was not a free assessment.

• This was not a free quotation.

• This was a paid analysis of the client's website.

Now any decent SEO Expert will tell you that Google is not a fan of 'doorway' pages or micro-sites that simply lead web users to the main site. The reason is that 'doorway' pages and micro-sites are usually keyword-rich (keyword spamming) pages that are designed for SEO purposes and have very little relevance to the searches – except excessive use of keywords.

I was speaking today to a company who is producing an online directory. I was representing a client, sitting in on the meeting between them and a salesperson. This salesperson was in charge of developing the "one and only Lincolnshire directory" online, claiming that they will deliver new customers to every one of their listed businesses and in doing so, he explain about the hundreds (if not thousands) of people who are listed on their directory. And, that they get thousands of hits from the top search engines every day.