Writing Your Website Copy
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The right text on your pages is essential for two main reasons: 1. The search engines need to be able to read, index and rank your content based on relevancy and the use of keywords that tells the search engines when to serve your website to the search engine users. 2. Your readers. Unfortunately a lot of SEO work is optimised purely for the search engines and forgets the most important reason for your website's existance - your customers. Your web pages must be written in a user-friendly way to ensure your message gets across in the rigt way.
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SEO Writing Style
How to get people to buy what you are offering to sell via your website.It's very important that your writing style reflects not only yourself, but the type of customer you expect to be reading your website, so I'd certainly recommend that all of your web copy is written in an informal style and a style that reflects your target audience's personalities.Last Updated (Saturday, 07 February 2009 10:24) |
