Quick SEO Tips
Your free collection of tips have been collected over 10 years of effective Internet marketing for countless companies and a range of websites.
This collection was never intended to give you a step by step guide to online success. It is, in fact, a collection that you can randomly view and learn from (and implement) over time as you develop your website optimisation and linking strategy.
To break things down a little for you, the tips are in a number of categories and, so that you get all you can from these pages, I've included references (and links occasionally) to other resources, many of which are free to use.
Single Words or Phrases
Many many years ago it was relatively straight-forward to design a website around a single keyword and get decent positions in the top search engines. You could, for example, design a website and get high positions for 'property' or 'mortgage' but, lets face it, thise days are long gone, but that is not a bad thing.
Last Updated (Thursday, 05 February 2009 19:18) |
Better Key Phrases
I could have called this article 'phrases that pay' because what you need to do is find out what phrases Internet users will be searching for that will (eventually) bring your website to the top of Google (etc.,).
SEO Writing Style
How to get people to buy what you are offering to sell via your website.It's very important that your writing style reflects not only yourself, but the type of customer you expect to be reading your website, so I'd certainly recommend that all of your web copy is written in an informal style and a style that reflects your target audience's personalities.Last Updated (Saturday, 07 February 2009 10:24) Business Listing is Flagged
Although it is not a common issue, I do see many people hitting the same barrier when adding their business to the Google Maps / Google Local Business Centre. So, despair no longer, here is a very easy to follow guide to getting you Google Local Business Centre listing out of 'Flagged' status, and make it 'Active'. Last Updated (Saturday, 07 February 2009 12:18) Verifying Business Listing
There seems to be an alarming number of people who struggle with 'verifying' their business listing on Google Local Business Centre. It's not that difficult to do - but can get a little confusing at times - but try again, it does work. Last Updated (Wednesday, 05 August 2009 07:59) Claim Your Business Listing
Many businesses are listed on Google Maps that were not put there by the business owners. Many were inherited by Google when the integrate data from 'acquired' data sources and, althought IMO it is wrong to use unverified data, the listings go out as search results. Last Updated (Saturday, 07 February 2009 14:53) Localised SEO
When you search the web, where do you start? Silly question, I know. Because your answer was most likely "Google" or "MSN" or "Yahoo!"... But what I really mean is what type of search do you do? Here's a typical search routine: Last Updated (Monday, 20 April 2009 18:46) |
