Usability Consultancy, Website Reviews, Website Optimisation

A few months ago I got a couple of juicy bits of gossip but kept them under wraps due to 'wher' the yip-offs came from. I had to be discrete about it, until now. Because now

We all know that Yell.com is a Google Reseller. But the frightening thing (to me) is what they say about the service they will be selling.

A lot of companies use Pay Per Click marketing to promote their website. Many do so with a great campaign that delivers targeted visitors and it makes a massive positive impact on sales. However, many companies use it as an alternative to Search Engine Optimisation (SEO) and these campaigns are commonly flawed and costly.

We see it everywhere we go online these days, the advert are everywhere - and the website owners want us to click them every time we see them...

Yes, I'm talking about Google Adsense.

Without doubt, Google AdSense is the leader (and dominator in my opinion) of content-sensitive advertising. They have mastered it completely. Not only have they got a great model that suits them, the website owners and the 'clickers', they have a great brand that everyone trusts for relevance - meaning it is very likely that the adverts will be relevant to the page they are displayed on, rather than completely random as in the old 'link exchange' models of the 90s.