PPC Advertising
Many websites depend on Pay Per Click advertising to generate traffic. Pay Per Click can work and does work in a great number of ways. Best of all, it works great for Google, MSN and Yahoo! etc., because it generates an enormous revenue stream for these top Search Engines.
It also generates income for millions of website owners that display 'sponsored advertising' on their pages. Many websites display these paid advertisements as the only content, using programs like 'Adsense (from Google)' etc., And, many make a living from doing so.
What does that tell you?
Pay Per Click is worth billions of pounds per year to the likes of Google and Co. so they are more than happy for some misuse of the system because, ultimately, every click is money in the bank.
In this section, I will highlight a few issues relating to Pay Per Click (PPC) and hopefully keep you informed about how to use PPC effectively and what to look out for.
Get The Details of The Service
With so many Google Adwords Resellers coming out of the woodwork in the past couple of years, it is more and more important that you check out the company's credentials and, equally as important, what they will be doing for you, in detail, and, how they will be doing it. Few will be very transparent, but without transparency, who do you trust. Last Updated (Monday, 17 August 2009 09:47) |
Yell - Google Adwords Reseller
A few months ago I got a couple of juicy bits of gossip but kept them under wraps due to 'wher' the yip-offs came from. I had to be discrete about it, until now. Because now We all know that Yell.com is a Google Reseller. But the frightening thing (to me) is what they say about the service they will be selling. Last Updated (Monday, 17 August 2009 08:01) What is PPC Click Fraud?
A lot of companies use Pay Per Click marketing to promote their website. Many do so with a great campaign that delivers targeted visitors and it makes a massive positive impact on sales. However, many companies use it as an alternative to Search Engine Optimisation (SEO) and these campaigns are commonly flawed and costly. Last Updated (Wednesday, 04 March 2009 12:03) Google Adsense Alternatives
We see it everywhere we go online these days, the advert are everywhere - and the website owners want us to click them every time we see them...
Yes, I'm talking about Google Adsense.Without doubt, Google AdSense is the leader (and dominator in my opinion) of content-sensitive advertising. They have mastered it completely. Not only have they got a great model that suits them, the website owners and the 'clickers', they have a great brand that everyone trusts for relevance - meaning it is very likely that the adverts will be relevant to the page they are displayed on, rather than completely random as in the old 'link exchange' models of the 90s.Last Updated (Monday, 17 August 2009 05:42) |
